Master Your Multichannel Publishing
For businesses operating in a multichannel publishing environment, managing, gathering and sharing master data seamlessly is critical. But unlike MDM platforms that primarily focus on the infrastructural capabilities of managing master data while failing to address critical multichannel publishing functionality, STEP goes far beyond basic data management and distribution.
Advanced Multichannel Publishing Tools
STEP’s advanced and feature-rich multichannel publishing tools also enable you to publish master data easily and consistently across both print and online channels without having to build costly and cumbersome point-to-point data connections.
Plus, STEP's efficient data distribution tools allow you to more easily synchronize product information — regardless of format, language, currency or physical location — with the back-end applications and external systems throughout your information supply chain.
This enables you to have a single source of multichannel publishing information to communicate your message consistently across all publishing channels. The result is multichannel success across the enterprise.
Print Publishing with STEP
A core differentiator of the STEP platform is its ability to combine accurate master data with an unmatched set of multichannel publishing tools that are seamlessly integrated with the leading DTP applications from Quark and Adobe.
With STEP, you’ll be able to quickly and efficiently publish to every imaginable type of printed media, including:
- High-end catalogs with complex layout and design attributes
- Reference catalogs that span thousands of pages
- Brochures for products and services
- Promotional flyers and circulars
- Advertisements and signage
- Application and use guides
- Data sheets
- Technical manuals
- Installation materials and related documentation
- Tags and shelf labels
- Any other printed item that’s part of a multichannel publishing effort
Electronic Publishing with STEP
Controlling the delivery and management of product content to your websites and eCommerce applications is a critical piece of any multichannel publishing effort. STEP’s visually rich and intuitive user interface allows business users to easily update all online information without having to involve IT staff or other scarce technical resources. Examples of online tools to which STEP publishes data include:
- Web catalogs
- Product and service configurators
- Web and enterprise search tools
- E-commerce giants such as eBay and Amazon.com
As customers continue to use a variety of channels for shopping and purchasing, businesses need a multichannel publishing strategy that’s supported by a solid product information foundation. That’s where STEP’s multichannel publishing capabilities can give you a competitive edge.